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This is the free half of what we do. We’re a consulting firm and we make our living elsewhere. Nothing here costs anything or asks for anything, because most of what a business owner needs to know about this technology is already written down — badly organized, spread across a dozen vendors, and buried under people selling something.

So the site does two things.

Organizes what exists. The companies building these tools write good, free, current documentation. We’re not going to write a worse copy and let it go stale. Tools and courses indexes the material worth your time, sorted by who each piece is for.

Says what order to do things in. That part is ours. It’s also the part nobody else will tell you, because the honest answer usually delays a sale.

New to this personally? Getting useful work out of it — the habits that separate people who get real value from these tools and people who conclude they’re overrated. Fifteen minutes, no jargon.

Thinking about your business rather than yourself? Pick the path that sounds like you:

More paths as we write them. One that’s genuinely useful beats five that are thin.

It won’t tell you AI will transform your business, and it won’t tell you it’s a fad. Both are sales positions.

The useful version is narrower: a small number of things reliably pay off at your size right now, more will once your foundations are in order, and a few are being sold hard and aren’t ready. Knowing which is which is worth more than any individual tool.

It also won’t stay current on its own. Where something’s gone stale, it’s because we haven’t got to it — tell us and we’ll fix it.